CHENNAI: With its cookies baking into hard cash, the Chennai-based Australian Foods that owns the Cookie Man retail chain has chalked out a major expansion plan that will see its outlets spread to 33 cities in the country.
The Rs 125-million turnover company intends to have these outlets operational by 2008, spread over the northern, west and southern India by 2008,” said S B P Pattabhi Rama Rao, president of the company.
“We have signed up with several mall promoters to put up our store. Our plan is to have 75 franchisee owned outlets in five years time,” Rao told media.
Presently the Cookie Man’s 18 outlets are located in 10 cities. It operates the stores in three formats – the larger Cookie Man store from 300-500 sq ft, the Cookie Man Kiosk from 100 sq ft and Cookie Man Express from 30 sq ft.
A new commissary with a capacity of 2,000-3,000 tonnes per annum is also planned in central India to meet the increased dough needs after the network expansion, Rao said.
The present kitchen located in Chennai has an installed dough capacity of 4,000 tones per annum and can cater to the needs of 70 outlets.
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