Ice Cream Companies, Franchisors Focus On Texas

Dallas Morning News:

New Orleans native Racquel Foxworth had to leave most of the things from her past behind when she fled Hurricane Katrina 2 years ago. But last week, on one of Dallas’ scorcher days, the Texas transplant found a taste from her childhood in a Murphy strip mall.

‘I grew up with Baskin-Robbins,’ said Ms. Foxworth, who now lives in Wylie, about 6 miles from the mall’s Baskin-Robbins ice cream outlet. ‘I’m not crazy about [other brands]. Maybe it’s because I didn’t grow up with them.’

In Texas and across the country, the traditional soft-serve Dairy Queen cone still rules.

But thanks to a turf battle in the ice cream world, in-state ice cream lovers with out-of-state tastes may soon be sated. Baskin-Robbins is just one of the brands expanding in the Lone Star State in hopes of finding new mouths to freeze.

Why? Read more.