McDonald’s Launches Cafe-Style Outlets In Japan

August 30, 2007 by Mark | 0 Comments

Japan corp:

mccafe_logo.jpg

McDonald’s Holdings Co. (Japan) on Wednesday opened 15 “McCafe” cafe-style outlets mainly in the Kanto region surrounding Tokyo, aiming at catering to a wider range of customers.

Eiko Harada, president of the company, said at a press conference held near the flagship McCafe shop in Tokyo’s Ebisu that the company hopes to fortify its operations by attracting new customers to McCafe.

Items offered at McCafe shops include soft drinks, soups, sandwiches, pastries and ice creams.

Of the 15 outlets, 10 were opened inside McDonald’s existing hamburger shops.

In Franchising Worldwide, News

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