Upromise, Inc. today announced a new platform to provide companies an additional way to help Americans earn college savings rewards to offset the rising cost of education. McDonald’s is the first to leverage the innovative new platform and bring consumers college savings on a gift card through the highly popular McDonald’s Arch Card.
Gift cards have become increasingly popular in recent years, with U.S. retail gift card volume having reached over $18.6 billion in 2006, according to the National Retail Federation. Upromise’s gift card program offers a unique opportunity for companies to differentiate themselves by creating a positive brand halo by demonstrating a commitment to help make a college education achievable. It also helps businesses increase customer acquisition and loyalty by encouraging customers not only to acquire gift cards from Upromise merchant partners, but also to re-load them after initial use. Upromise actively markets participating companies to its over eight million members across the country.
McDonald’s First To Use New Upromise Rewards Platform on August 31st, 2007 at 2:03 pm
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