AJISEN (China) Holdings Ltd said yesterday it would offer sub-franchising for the first time in China to accelerate expansion after net profit surged 90 percent in the first half of this year.
The operator of ramen and other Japanese-style dishes under the Ajisen brand in China is in final discussions with franchisees to open licensed restaurants in Hangzhou, Zhejiang Province, this year, a company official said during a teleconference in Shanghai yesterday.
“Our franchisees would take control of the city-based market instead of inviting individual investors for each store,” the Ajisan official said. “The initiatives would better strengthen controls on management and logistics in the interests of our brand.”
But other fast food chain operators like Yum! Brands Inc’s KFC and McDonald’s Corp have taken a cautious attitude to offering a franchising business in China, fearing problems in management and maintaining a certain standard of quality and service would ruin the brands.
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