Subway is to sandwiches what Dunkin’ is to doughnuts. So why are both chains exploring — pizza?
It’s because fast foodies find it tough to resist sticking a gooey finger in the $28.5 billion pizza industry at a time when the pie biggies — Pizza Hut (YUM), Domino’s (DPZ) and Papa John’s (PZZA) — have seen growth stall.
More than a decade ago, even McDonald’s (MCD) tested pizza before tossing in the apron. But with consumer interest in pizza high and pizza-dominated chains’ sales lagging, the temptation to roll out the dough is once again peaking.
Of all meals eaten at restaurants, 9% now include pizza, reports NPD Group.
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