Burger King Corp. (NYSE:BKC) announced that it will help lead the way in promoting children’s nutrition by joining 11 major food and beverage companies that have pledged to focus their advertising to children under 12 on products that promote healthy dietary choices and lifestyles.
The Council of Better Business Bureaus (CBBB) today also approved Burger King Corp.’s advertising commitment as being consistent with the core principles set out in the Children’s Food and Beverage Advertising Initiative.
“Our pledge and the commitment we’ve made to take positive steps to provide new and innovative food and beverage products that will provide more nutritionally balanced options for kids will ensure that our menu remains relevant to all our customers,” said John Chidsey, Burger King Corp.’s chief executive officer.
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