Sify:
Say, which is the single most important thing for an international or national retail chain when it comes to selecting a store - the category of products sold by a company, the cost of real estate, or the location? The location, retailers would have us believe, notwithstanding surging real estate prices.
Most international franchisers leave the job of selecting a store site to the master franchisee. For example, My DollarStore, the US based retail store that offers single price discount merchandise. ‘I am never involved in any of the store site selection procedure. For my company, it is always done by the master franchisee,’ said Rex Mehta, CEO, DollarStore Corp..
Tim Eynon, director, of Provogue India, said, ‘The 5 essential things that go into selecting a site are cost, the neighbours, the size, the look of the store, the direction in which the town is going - in other words, the future, and the catchments.’
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