Yogen Fruz Debuts In U.S.

Qsr Magazine:

Yogen Fruz USA Inc. has entered into a master franchise agreement with Titan Group Inc. for northern Florida.

We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide,” says Aaron Serruya, the company’s president. The metropolitan areas of Orlando, Deltona, and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the U.S. The region sees an estimated 52 million tourists a year.

The company will be retaining the rights in southern Florida and developing that part of the state corporately as well as via the franchise model. “Our growth will be showing great momentum in the future, as we add new master franchises in several new states,” Serruya says.

In 1999, Yogen Frûz was rated the “Number One Franchise in the World” by Entrepreneur Magazine.