Del Taco Looks To Strengthen Brand

QSR Magazine:

Del Taco, LLC has named Mimi Somerman to the newly created role of chief marketing officer.

Somerman, an industry veteran, most recently was senior vice president of marketing for Lake Forest, California-based Johnny Rockets, an international retro diner chain, where she led a successful effort to revitalize the brand. During her leadership, Johnny Rockets earned the Nation’s Restaurant News ‘Hot Again!’ award, developed a new menu strategy, and achieved above segment average same-stores sales growth.

At Del Taco, Somerman will report to Shirlene Lopez, president and COO. ‘Del Taco intends to grow its business and a key strategy driving this growth is to focus on what we as a brand need to do to stay relevant to today’s consumer,’ Lopez says. ‘Mimi’s strategic strengths will build upon and enhance our team’s marketing and brand building initiatives.’