McDonald’s Corp.’s latest effort to promote its health-conscious menu items takes advantage of the saying that the medium is the message.
Green lettuce has been planted to form the words “fresh salads” on a billboard in Wrigleyville near the intersection of Addison and Clark streets to promote its four premium salads. Wherever our customers are, we try to have something interesting about the brand,” said Marlena Peleo-Lazar, chief creative officer for McDonald’s USA. “We hope everything drives sales and a good feeling about the brand.
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