Click-To-Call Leads To Auto Company Sales Jump

STORES Magazine:

A growing number of 1-800-Radiator’s customers are just a click and a call away. The nation’s largest independent auto parts distributor is using click-to-call technology to connect online visitors to sales representatives. The method has been extremely successful: it now accounts for 40% of the company’s retail sales.

‘2 years ago, we realized we do much better when we actually talk to the customer vs. when someone goes onto the site,’ says John Thys, vice president of sales and marketing for 1-800-Radiator, a national franchise company. ‘The majority of our customers have never purchased a radiator on the retail end, so a lot of them don’t really know what they’re looking for.’