Should You Use Franchise Brokers?

Msnbc

When it comes to franchise lead generation, few methods are as effective–or as controversial–as the use of franchise brokers. Used sparingly by franchisors less than a decade ago, franchise brokerage networks are today used by nearly half of all active franchisors and, by some estimates, account for as much as 10 percent of franchise sales.

So what has accounted for this dramatic rise in the use of franchise brokers? How do they work? And are brokerage firms right for your franchise organization?

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