CONSUMERS today are willing to pay a premium for branded products and services to suit their lifestyle as they guarantee quality.
Whether it is local or imported products, they are confident when it is a brand they relate to, like 7-Eleven, McDonald’s, Kentucky Fried Chicken and Borders, among others.We are indeed living in the midst of franchise activities where not only consumers but a lot of entrepreneurs may benefit from this trend,” FT Consulting consultant Sam Siew told Business Times in Kuala Lumpur.
“Franchising complements lifestyle and upgrades our quality of living. Brands like Starbucks, Coffee Bean and Secret Recipe are among a few successful franchise businesses that have become part of our lifestyle today,” he said during the interview.
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