Yum! Launches Global Program In Support Of U.N. World Food Programme

October 11, 2007 by Mark | 0 Comments

Qsr Magazine:

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Yum! Brands parent of KFC, Pizza Hut and Taco Bell, today launched the world’s largest hunger relief effort in an attempt to help stop world hunger. Called “World Hunger Relief Week,” the program supports the United Nations World Food Programme, the frontline agency in the fight against global hunger.

During October 14-20, 35,000 company and franchised restaurants located in 112 countries will be participating in some way, including KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food.

More than 850 million people know what it is like to go to bed hungry in all corners of the globe. More people die from hunger each year than from war, tuberculosis and AIDS combined. In fact, every five seconds, a child somewhere dies from hunger.

The company partnered with the U.N. World Food Programme, the world’s leading humanitarian agency feeding 90 million poor people, including 58 million hungry children, in 80 of the world’s poorest communities.

Yum! hopes to raise awareness of the hunger problem, mobilize nearly 1,000,000 employees across its company and franchise system to volunteer their efforts, and raise funds from the more than 125 million customers that visit its restaurants each week.

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