Domino’s Pizza Enterprises Ltd, the Australian franchise of the US pizza chain, will add at least 35 stores in Europe each year until it hits a target of 1000 stores, betting on rising demand for home delivered food.
Domino’s, which serves over 60 million pizzas such as Meatosaurus and Double Bacon Cheeseburger each year, also said its European operations, which account for less than a quarter of total sales, could overtake its home market.
“We would be thinking that 35 stores a year would be our minimum target,” Domino’s chief financial officer Richard Coney told Reuters in an interview today.
“Ultimately, Europe will be bigger than Australia and New Zealand from sales to store numbers to profits,” he added, though he did not give a timeframe.
Domino’s currently operates 667 stores, including 404 in Australia, 65 in New Zealand and a total of 198 in France, Belgium and the Netherlands.
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