Burger King Reinvents Flame Broiling

CNNMoney:

At Burger King, flame broiling will never be the same again.

After spending 3 years in development, the number-2 fast food chain is quietly rolling out powerful new broilers that reduce utility costs, produce hotter, juicier Whoppers, and could allow Burger King to expand its menu to include items like rib-eye steak sandwiches and shrimp kebabs.

But not all franchisees are on board yet, which could trip up the Miami-based company as it looks to build on the turnaround orchestrated by new CEO John Chidsey over the past 17 months, during which the company’s stock price has risen over 50%.

There’s also a huge risk involved in tinkering with something so central to a brand’s identity – Burger King has been known for flame broiling since its founding in 1954…