Economic performance in Turkey in recent years has not gone unnoticed by global franchising leaders. Turkey’s journey in franchising, began in 1985 by the real estate company Turyap, has transformed into a $30 billion sector today.
The fast-increasing purchasing power and consumer awareness that has accompanied Turkey’s solid economic growth in recent years has whet the appetites of foreign franchising companies who are rushing to get a piece of the pie.
Now worldwide brands are coming to the country to invest in the food, textile, coffee and real estate sectors.
Dalmayrr of Europe, for instance, has made an investment of 50 million euros and Delimanjoo of Korea, a producer of special cakes, will enter the Turkish market soon. Kochlöffel, one of the well-established firms in the German fast food sector known for its roasted chicken, is knocking on Turkey’s door as well.
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