South African retailer Mr Price launches in the Kenyan market this morning having clinched a franchise partnership with Deacons Kenya.
The specialty store that deals exclusively in kitchen ware and home accessories enters the local scene at a time when the retail market is moving towards the everything-under-one-roof hyper-markets model.
Major local retail chains such as Nakumatt, Tuskys and Ukwala have expanded aggressively into clothing, furniture and white goods that are among the fastest growing sales market segments.
Sales data for white goods at Nakumatt Supermarkets between February and July this year reflects a general expansion with colour TVs and DVDs leading with growth rates of 89 and 79 per cent respectively.
During the same period, microwave sales figures grew by 47 per cent while those of refrigerators climbed by 18 per cent. These rates are expected to double in the festive months of November and December.
No comments yet.