Easton Man Turns To Franchising To Grow Fitness Center Business

The Advocate:

When he established Personal Training Professionals 9 years ago in New Canaan, Jason Baer was careful to choose the right location. He sought an area with the right demographics - where people have the desire and the money to afford their own trainers.

He is using the same criteria as he begins awarding the first franchises for his business. Baer, 34, is inviting people in the personal training profession to buy their own Personal Training Professionals franchise.

The franchise fee is $35,000, and franchise owners pay a 6% annual royalty.

‘Our franchise model includes personal training, massage therapy, small-group exercises and youth fitness,’ said Baer, an Easton resident.

He estimated that startup costs will range be $133,000 to $201,000 and include the franchise fee, equipment, minimal building improvements, office supplies and accounting and legal fees.

Baer is offering buyers… read on.