Global Trends In Franchising

Dynamic Business Magazine:

Franchisors recognise the rise of the ‘international’ market as the world is getting smaller and the need for products and services is getting larger. Rod Young assesses the emerging global franchise trends and the significant opportunities they create.

Over time, experienced franchisors have learned that a focus on establishing profitable businesses that create greater value at the customer end is critical to building long-term enterprise value for a franchise network.

However, the trend for well-run franchisors to recruit, screen and select better quality franchisees—and those better quality franchisees gravitating towards well-managed franchises—will drive the growth of substantial franchised networks on a global scale.

Heavily populated emerging economies in Asia, Eastern Europe and South America are starting to create a substantial consumer class fuelled by manufacturing and service jobs being exported from Western markets. More.