The Atlanta Journal-Constitution:
Fast-food customers in metro Atlanta may soon be able to choose a computer over a pimply-faced teenager when asked if they want fries with that.
After years of hesitance, quick-service chains and their franchisees across the country are experimenting like never before with self-service menu kiosks as they look to sell more food and cut labor costs.
Most models employ a touch screen — much like Georgia’s voting machines or an ATM — on which customers make menu selections. They pay for the order with cash or credit at the kiosk. The order is sent to the kitchen, where it is filled and delivered to the counter.
Pilot projects are under way at as many as 10 chains, according to the companies who sell the technology. In metro Atlanta, a Kentucky Fried Chicken in Conyers and a Burger King at Hartsfield-Jackson International Airport are testing the technology.
‘I think the fast food industry is headed in that direction,’ said Valerie Killifer, editor of QSR Web, a Louisville-based newsletter, ‘but it’s been a slow moving process.’
Photo: Curtis Compton / Staff.
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