Summer is typically a slow time in the restaurant business. Mike Bahoora, owner of a Papa Romanos Pizza franchise in Bloomfield Township, MI thought he would see if he could do something about that.
I decided to send some great coupons and promotions to the members of my new email club to drive some sales,” said Mike. “I doubled my luncheon business this summer because of email marketing. The increased sales were well beyond my expectations.”Mike continues, “In late June my email club members received a special on Bambino Pizzas along with three other coupons. Over the first two weeks of July I sold over 300 Bambinos — three times my normal volume.
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