Famous Brands is changing the Wimpy brand in the UK to more closely resemble SA’s Wimpy — with the conversion going well, says the CEO Kevin Hedderwick. And next in line for the UK is Steers…
Bruce Whitfield:
Here is an interesting fact for you, which will illustrate not only why Famous Brands is doing as well as it is but also why the whole consumer sector has been performing strongly. In 2003 according to Nielsen just 52 percent of South Africans visited a take-away outlet once a month; that number has now increased to 67 percent of South Africans who go to a take-away at least once a month.
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