Holiday Inn, the largest hotel chain in the world, is to have the biggest makeover of its 55-year history, with ‘lemongrass scent diffusers’, ‘pillow menus’ and piped, soft rock music to come in, and the chain’s widely recognised script-lettering logo to be ditched.
Thousands of franchisees, who operate the 3,125-strong chain around the world, will be required to invest $1bn to update their hotels to the new standard over 3 years. The makeover – thought to be the largest in hotel history – has been 2 years in the planning at Intercontinental Hotels Group, the London-listed owner of the brand. The British company will invest £30m in the project, including a payment to consultancy Interbrand.
Holiday Inns Given A Makeover
November 1, 2007 by Cris | 1 Comment
In Franchisees, Franchises, Hotels, News, Strategy
danakeith on July 25th, 2008 at 7:15 am
well.. if i were to have a business, i’d rather do some makeover too, of course to serve clients needs.