INTERNATIONAL Dairy Queen Inc, a US ice cream chain, will boost its outlets in China by adding 500 stores in the next five years, banking on the potential growth in ice cream consumption by an increasingly affluent population.
The company, controlled by Warren Buffet’s Berkshire Hathaway, will open the additional restaurants and stands in the period through franchising, said Chuck Mooty, its chief executive officer, in Shanghai yesterday.
“We want to be part of the community and part of the people’s daily life here,” said Mooty, who came to the city to celebrate the opening of Dairy Queen’s 100th restaurant in the country.
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