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For fear of tarnishing the brand, many franchisors limit the voice of their franchise system to Intranet sites geared toward internal communication only. Not Roni Deutch. The celebrity franchisor, founder of the quickly growing Roni Deutch Tax Center™ with 14 locations soon to be open nationwide, wanted her franchisees to speak openly so that entrepreneurs can see, hear, and read first hand accounts showcasing the process of franchising.
Coining it the First Amendment of Franchising – Deutch helped newly signed franchisees Heather and Gentry Spell, owners of a RDTC™ in Sacramento, find their voice in a technology savvy world by launching WatchMeFranchise.com – an interactive online blog Web site focused on providing potential franchisees a glimpse at the ups and downs of franchising.
‘When building the system for our newly launched franchise, we wanted to build a system that tackled all of the complaints in the industry,’ Deutch said. ‘One of the complaints was that franchisees don’t have an active voice. When Heather and Gentry Spell approached me about starting a blog site, I truly was ecstatic as it continued our mission to create the perfect system.’
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