Sify:
Sporadic protests against retail biggies in recent months have driven Reliance Retail to tweak its business model a little, to ensure the enterprise isn’t derailed before it has really taken off. Under the new scheme of things, it plans to partner local kiranas in smaller outlets, understandably as a pacifist ploy, while going it alone at the higher end of the retail spectrum - the hypermarts.
Jai Bendre, head-marketing, food business, Reliance Retail admitted as much in a recent brand summit. However, while conceding that the company was working on a plan to integrate small retail stores in the overall retail system, she refused to give away further details.
Sources, though, said Reliance Retail has started inviting retailers and individuals to become franchisees. As per the plan, the company will select and revamp the retail outlets, which would then be run on a revenue sharing model by the small retailers.
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