Pollo Campero Franchisee Launches Marketing Campaign

QSR Web:

ADIR Restaurants Corp., master franchisor of Pollo Campero in 6 western states, has launched an extensive marketing campaign communicating the benefits of franchise ownership. The program includes a direct mail campaign, advertisements in regional editions of the Wall Street Journal and webinars discussing franchise opportunities.

Since opening the first U.S.-based Pollo Campero store in 2002, ADIR has signed several franchise agreements in the Los Angeles and Phoenix areas encompassing 35 stores.