Grocer retailer Pick ‘n Pay is to spend R110-million to change its brand identity and introduce and repackage most of its product lines, it said on Monday.
But the name “Pick ‘n Pay” will remain unchanged.
The company cost would be settled via combination of new investment and allocated refurbishment cost. Expenditure will be over two financial years.
The first 30 corporate stores — all flagship or high-volume stores — and 25 franchise stores will be transformed with the new visual identity before February 2008 with all stores set to be completed during 2009.
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