Surveying Franchise Success

QSR Web:

In the eyes of many franchisors, entering into a franchise agreement is akin to getting married. When the match is good, it can be very good, but when it’s not so good it can be a disaster for both parties.

In an effort to maximize the number of successful partnerships they enter, franchisors have turned to a variety of profiling tools that purport to predict a successful match.

Atlanta-based Windsor Realty Group, which teams with franchisors to select sites for new restaurants, worked with a psychologist to develop a profiling and screening tool dubbed The Star Performance Inventory. The SPI is a set of 75 questions designed to uncover the attitudes and values of a prospective franchisee in order to ensure those qualities match those of the franchise group.

‘You have to make sure you have the attitudes and behaviors of the people consistent with what you want to do as a corporation and as a franchisor,’ said Windsor Realty Group president Dan Wirtz. ‘The people you work with are the No. 1 reason you are going to be successful or not successful.’ More.