McDonald’s Corp. laid the foundation to perk up its beverage and breakfast offerings Tuesday with plans to add upscale coffee drinks, chicken biscuit sandwiches and breakfast burritos to its U.S. restaurants in the coming weeks.
The addition of espresso coffee drinks, which are being tested in more than 800 stores, will begin next year and will give McDonald’s an important foothold into the lucrative $12-billion specialty beverage market.
The rollout likely will last through 2009, officials announced Tuesday.
Following the success of its breakfast menu and drip-coffee, observers have expected McDonald’s to dive into the fast-growing coffee business as a way to attract new customers to the chain.
McDonald’s also plans to add sweet tea, frappes, smoothies and bottled beverages to stores.
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