Real Living Continues To Roll Out Brand

DMNews:

Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games for the Ohio State Buckeyes, lawn-care tips or seasonal recipes.

However, instead of creating and ordering these campaigns every week, Real Living agents can go online, pick from more than 1,000 direct mail pieces and execute an ongoing program up to a year in advance.

‘It’s important that agents don’t lose the personal touch and feel in this down market,’ says Gretchen Bartholomew, director of operations at Real Living. ‘This way, when the market’s healthier, they’ve stayed in touch through this integration.’

The Web portal that enables Real Living’s agents to keep in close contact with customers and prospects gives the company an important advantage in the competitive real estate franchise business, Bartholomew says. The brand message focuses on women age 25-54.

Continue reading: Real Living Turns To Mail For Growth.