Pollo Campero On The Menu At Wal-Mart

The Dallas Morning News:

Campero USA, the U.S. arm of the Latin American Pollo Campero restaurant chain, announced plans Wednesday to open restaurants inside Wal-Mart stores.

The move is expected to help the retailing giant boost its appeal to Latino consumers and to allow Pollo Campero, which has its U.S. headquarters in Dallas, to expand by spending less than freestanding sites would cost.

The chain specializing in chicken served fried or grilled was launched in Guatemala in 1971, and it has 260 restaurants worldwide, the company said. All but one of its 36 U.S. locations are owned by franchisees, according to the company.

2 restaurants s are scheduled to open next year inside Chicago-area Wal-Mart stores. Another Pollo Campero is set to open later in the year at a store about 15 minutes from Wal-Mart’s headquarters in Bentonville, Ark., said Rodolfo Jimenez, executive vice president of Campero USA.

He said there have been no discussions yet about the Dallas-Fort Worth area, and he gave no estimate of how many restaurants eventually will be located within Wal-Mart walls.

Most of the 2,300 supercenters operated by Wal-Mart in the U.S. contain restaurants.