Enterprises in an increasing number of sectors, such as hotels and education, are tapping the franchise market in China, said experts.
Different from previous sessions, which were largely dominated by catering businesses, a number of hotels attended the latest Franchising China conference and exhibition held recently in Beijing. They included foreign hotels Super 8, Holiday Inn Express as well as domestic hotels Home Inn and Jinjiang Inn.
The exhibition, which has also been held in Shanghai and Guangzhou this month, attracted education enterprises, such as Shanghai BabyArt and Singapore’s Ready to Learn, as well.
“Franchising is an ideal way for entrepreneurs to start a new business. Start-up costs are relatively low, with about one-third of franchises in China requiring an investment of less than 100,000 yuan,” said Craig Pepples, chief operating officer of the organizer, Global Sources.
No comments yet.