Will DLF orchestrate the burger war in India? US’ two leading quick service restaurant (QSR) chains Burger King and Wendy’s have held talks with the real estate major for an entry into the Indian market.
Sources say that the ball is now in DLF’s court for zeroing in on a partner. The exact partnership model that is being explored is yet not known.
Burger King has been keenly looking at an India entry and had even mandated Kotak Mahindra to scout for a local partner. Internationally, Burger King mostly operates through the franchising model, and almost 90% of its 11,100 restaurants are owned and operated by family-managed businesses.
With 6,000 restaurants worldwide, Wendy’s too is dependent on a franchisee-led growth to a great extent. However, it is learnt that unlike Burger King, India entry is not top priority for Wendy’s.
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