Food and beverage chain stores are appealing to young generations of Taiwanese who wish to open up their own businesses, a chain store fair exhibitor said yesterday.
“Our main franchisees are between the age of 30 and 40. However, we are attracting an increasing number of younger franchisees, who are around 25,” said Chung Wan-ping, a business planning official at Laguardia, an American-style breakfast restaurant based in Yangmei Township Taoyuan County.
Chung made the remark at the Taiwan International Chain Store Fair yesterday at Taipei World Trade Center Exhibition Hall. She said Laguardia’s unique foods and its bright and clean store images were the company’s main asset.
The four-day fair ends today.
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