Dunkin’ Donuts Strengthens Its Franchising Division

Franchise International:

Dunkin’ Donuts a US based coffee shop chain has become a client of Fish Consulting to strengthen its franchising division. Fish Consulting, a US national communications consulting firm, will create and implement an integrated public relations and marketing program to drive Dunkin’ Donuts franchisee recruitment in its developing markets. Dunkin’ Donuts is aiming to increase its franchises in the US to 15,000 by 2020.

‘We are excited to welcome Fish Consulting to the Dunkin’ Donuts family,’ says Lynette McKee, Dunkin’ Donuts‘ Vice President of franchising and business development. ‘The agency’s strategic thinking and track record within the franchising industry is exactly what Dunkin’ Donuts needs to meet its aggressive development goals.’