When you buy a franchise, whether it offers hamburgers, cell phones or custom wheels, you’re buying an image.
The relationship between a franchisor and franchisee is unique, seeking to blend the advantages of corporate America with the independent spirit of the entrepreneur. The most successful franchisors are the ones that focus, not on selling franchises, but creating successful independent franchisees through a win-win business relationship.
When you buy a franchise, whether it offers hamburgers, cell phones or custom wheels, you’re buying an image. And image is everything according to Jim Taylor, Vice President of Operations for RNG, LLC, franchisor of Rent’N Go custom wheels and tires.
‘A positive image and reputation is most important to the future of our company. Without a solid image and good reputation, we really have nothing. We want our franchisees, employees, suppliers, investors etc to be proud to say they are involved with RNG. Focusing on positive qualities, and monitoring performance in line with those qualities, will go a long way toward building and maintaining solid win-win business relationships,’ continues Taylor…
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