After more than two decades with McDonald’s, William “Bill” Lamar, Jr., today announced his plan to retire from the Golden Arches at the end of the first quarter of 2008.
Lamar has served as chief marketing officer for McDonald’s USA since August 2002. In addition to national marketing for McDonald’s nearly 14,000 U.S. restaurants, Lamar was also responsible for new product development as well as business research for the U.S. company.
“Bill’s contributions to our brand are simply too vast to attempt to quantify,” says Don Thompson, president of McDonald’s USA. “What Bill has effectively done in his own unique and quiet way is leave an indelible mark on our brand that will last for generations to come. Brand McDonald’s has benefited greatly by his contributions.
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