IFA:
A large number of franchisees and even franchise systems attend leasing seminars. Negotiating a great, or even just a good lease or renewal, can be challenging for both franchise companies and their franchisees. When it comes to site selection, there is a jungle of real estate choices and opportunities out there that few tenants know how to maneuver.
While most franchise firms legitimately try to help their franchisees with real estate, more often than not, it’s the tenant who signs the head lease and accepts responsibility for making rent payments. Tenants may go through the leasing process once or twice in their entire lifetimes. Real estate agents and landlords negotiate leases everyday for a living; they are experienced at the leasing process and are good at it.
A daily newspaper quoted me a few years ago as saying ‘tenants don’t stand a chance negotiating leases against seasoned realtors who do it every day for a living’… and that statement is still true today. Tenants must be prepared to negotiate aggressively.
These leasing tips will help introduce a world of possibilities when negotiating a commercial or retail lease or renewal for a franchise location: Negotiate to Win… continue reading.
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