ALLIED Brands is targeting Western Australia for an expansion of its three brands – Baskin Robbins, Cookie Man and Kenny’s Cardiology.
The move, fuelled by a recently completed $10 million capital raising to fund further growth, would lead to a significant boost to store numbers in WA over the next year, Allied Brands said.
Allied Brands managing director Peter Graham said the continuing strength of the WA economy provided exceptional prospects for the firm’s brands.
“Previously these brands have been focused far more on the eastern seaboard but the recent capital raising has provided the company with the capacity to take advantage of the opportunities in the West,” Mr Graham said.
Rick Morgan on August 3rd, 2008 at 6:30 pm
Potential franchisees should closely investigate Allied Brands and their track record of Baskin Robbins store failures. There is a reason why the number of stores has barely increased over the last ten years, while other franchises have boomed. CALL the failed franchisees listed in the disclosure, and CALL some of the existing franchisees to get the true picture of these people running Allied Brands. Ask why new stores are fitout with used equipment (from other failed franchisees). Ask why Baskin Robbins franchisees have been ordered to raise prices in the face of an Australian recession, when their imported ice cream has actually dropped in price by over 35%!
Don’t join these people without a complete investigation. I think you’ll be shocked.