Burger Launches Diversity Campaign

Qsr Magazine:

Burger King Corp. announced it has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide.

The “Real People, Real Success” campaign shines the spotlight on BKC’s diverse employees, suppliers, and franchisees. The first ad from the campaign appeared during the National Council of La Raza’s national conference in Miami (July 21–24), the premier event for Latinos, hosted by the largest Hispanic civil rights advocacy organization in the country.

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