Dixie Lee Kick Starts Expansion, Opens New Franchise In Montreal

Market Wire:

Dixie Lee International Industries, Inc., parent company of the 40-year-old ‘Dixie Lee’ brand name, with more than 80 franchised restaurants open, announced today that it has opened a franchise in Montreal. This is the first step in an aggressive expansion plan for Montreal.

‘We are particularly excited about our expansion in the Montreal area,’ says Joe Murano, Dixie Lee’s CEO. ‘With a master franchisee signed and a vision of more units soon to follow, Dixie Lee is sure to become a household name in this area in the next few years.’

Master franchisee Alain Ouellette, of Montreal, opened his first location in Mascouche, a northern suburb of Montreal. The opening marks the first of many restaurants the franchisee plans on opening within the few years. Containing approximately 5,000 square feet and 125 seats, the new Dixie Lee Restaurant is currently one of the largest stores in the system.