Wendy’s International, Inc. announced today that it is conducting an aggressive national search for a new Chief Marketing Officer to replace Ian Rowden, who is resigning as CMO to return to his native Australia for personal reasons.
Over the past six months, Wendy’s has accelerated its focus on improving brand recognition, particularly among younger consumers, with its “That’s Right” campaign featuring its iconic red wig.
Moving forward, Wendy’s intends to capitalize on the momentum generated from the campaign to accelerate same-store sales and further improve profits at every restaurant in the Wendy’s system.
“Ian was instrumental in re-awakening the Wendy’s brand and driving innovation, and he has agreed to work with me to help transition marketing as we search for our next CMO,” said Chief Executive Officer and President Kerrii Anderson.
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