Pizza Patron, the premier Latino pizza brand, recently signed with popular radio personality Piolin to endorse the concept. As part of the company marketing campaign, the chain licensed the use of Piolin‘s image and highly-recognized logo for their marketing, advertising and in-store promotions.
The LA Times ranks Sotelo among the 100 most powerful people in Southern California. Piolin has the No. 1 Spanish-language morning show in Los Angeles, with a 5.0 share. He has a higher rating than Howard Stern, Ryan Seacrest, Kevin & Bean or any other of his English-language morning radio show. He also has the No. 1 syndicated show among the 645 Spanish-language stations nationwide. In short, Piolin is the No. 1 morning radio show, Spanish-language or otherwise, in the U.S.
‘We worked long and hard to see this partnership come to fruition,’ said Andrew Gamm, Director of Brand Development for Pizza Patron. ‘Piolin is a uniquely gifted individual who is not only entertaining, but he is dedicated to community involvement. He regularly assists listeners with immigration issues as well as financial, legal and medical crises, he is always helping people.’
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