Yum Brands Inc has started expanding its popular Taco Bell brand outside the United States, but it said on Wednesday this business would not be a meaningful contributor to overall sales and profits for five to 10 years.
Yum, which also operates the Pizza Hut and KFC fast-food chains, said it opened a Taco Bell restaurant in Monterrey, Mexico, in September and plans to expand the brand to Dubai, Spain, India and Japan in 2008 and 2009. A franchisee also operates five Taco Bell restaurants in the Philippines.
“I wish it was easy for us to develop a new brand,” Chief Financial Officer Rick Carucci told investors at a meeting in New York that was broadcast on the Internet. “Even if we do an ‘A’ job on it, it’s not going to be a meaningful driver for our business for five to 10 years.”
Taco Bell is Yum’s most profitable U.S. business, but unlike Pizza Hut and KFC, it has yet to develop a significant international presence.
Monterrey Mexico » Blog Archive » Yum Sees Slow Gains From Taco Bell Int’l Expansion on December 13th, 2007 at 11:34 am
[...] unknown wrote an interesting post today on Yum Sees Slow Gains From Taco Bell Int’l ExpansionHere’s a quick excerpt…also operates the Pizza Hut and KFC fast-food chains, said it opened a Taco Bell restaurant in Monterrey, Mexico, in September and plans to… [...]
mrs. rad on February 18th, 2008 at 11:34 am
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