Homes & Land, the nation’s leading real estate and media franchisor, reports that women business owners comprise 73% of its entire network of franchisees. This statistic is significantly higher than the US Census Bureau’s national average. The government agency reports that both sole women owners and equally male/female business partnerships represent approximately 40% of all businesses in the United States.
Homes & Land’s 67 million publications and its real estate web site http://www.homesandland.com/ are driven by its franchisees’ 343 separately licensed magazine titles. The company recently signed its 125th franchise agreement involving female ownership thereby creating its uncommon milestone.
One of the factors the company attributes to their above-average female franchise following is that its product combines 2 industries that traditionally draw more women: marketing and real estate. The Census Bureau reports that marketing is the number four, and real estate is the number six industry with most women ownership. Read more.
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