American fast-food chain Church’s Chicken plans to cluck its way into Ukraine next year through its Russian franchisee European Active Corporation, which owns franchising rights in Russia, Ukraine and Belarus.
Church’s Chicken is following in the footsteps of McDonald’s, which has launched 58 restaurants in 16 cities since entering the market in 1997. In recent years, other fast-food chains have tiptoed onto the market. Most recently, in 2006, US-owned pizza chain Sbarro set up shop with two restaurants: one in Kyiv and another in Donetsk.
The inflow of international restaurant chains into Ukraine can be expected to continue over the next few years as global brands traditionally follow each other into national markets, experts said.
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