Tubby’s Launches New Broadcast Advertising Campaign!

PR Newswire:

A new Tubby’s Sub Shops broadcast advertising campaign began running last week and a series of brand new radio and TV commercials will air throughout Michigan in 2008.

The first TV and radio spots that broke last Friday have a Christmas theme. Though the themes are humorous twists on kids’ Christmas lists to Santa and on the snacks kids leave for Santa on Christmas Eve, they all focus on the distinct difference of Tubby’s subs: ‘It’s the grill.’

Tubby’s is the only chain of sub shops that offers hundreds of varieties of distinctively grilled submarine sandwiches. ‘Unlike other sub shops that toast, microwave or warm their subs under heat lamps, we’re the only sub shop that grills our subs. That’s why our tag line in all of our marketing materials is ‘It’s the grill,’ and that’s what makes us different
and better than the competition,’ said Robert Paganes, president of Tubby’s Sub Shops.

The advertising campaign was created by Alexander + Associates of Oak Park, Michigan. In 2008, the agency plans to run new Tubby’s TV spots every 6 weeks as well as 12-15 new Tubby’s radio spots.